Chanel Harnesses The Power Of China’s Fashion Bloggers At Paris Fashion Week

Chinese Presence Among Guests At Chanel’s Fall/Winter 2011 Runway Show

http://www.jingdaily.com/en/luxury/chanel-harnesses-the-power-of-chinas-fashion-bloggers-at-paris-fashion-week/
This week, The Business of Fashion highlighted the potential of China’s micro-blogging service, Sina Weibo. While the focus has mostly been on brands that have launched accounts and tried to harness Weibo as a market researching tool, it is interesting to note that Chanel invited several notable Weibo personalities to its runway show on March 8 at Paris Fashion Week, a move to harness these individuals’ large followings. The Chanel runway show, which featured an impressive volcano backdrop, included guests like actress Hilary Tsui, contemporary artist Yi Zhou, Sina Weibo micro-blogger Yao Chen and Sina blogger Han Huo Huo.

The attendance of video artist Yi Zhou comes to no surprise, as she recently caught the attention of the  luxury industry with her video “The Ear,” featuring rapper and fashion designer Pharrell Williams and costumes by designer Rick Owens, as well as a collaborative video Yi created for 3.1 Phillip Lim and Lane Crawford. Yao Chen is an actress, best known for her role in the 2008-09 television series Undercover (潜伏). Yao was mentioned in the BoF Weibo article as the most popular microblogger in China, with 6,737,432 fans. Stylist and blogger Han Huo Huo, whose Weibo boasts 2,145,198 fans, also took part in the Chanel event, and was a regular sight at several Paris Fashion Week shows, images of which can be found on his blog.

Source: http://www.jingdaily.com/en/luxury/chanel-harnesses-the-power-of-chinas-fashion-bloggers-at-paris-fashion-week/

Fancy

Tags: Chanel, China, Han HuoHuo 韩火火, Lane Crawford, Phillip Lim, t.sina.com.cn, Tsui HoYing 徐濠縈, Weibo