A new report from McKinsey predicts that mobile and social will replace the homepage as the mainstay of digital communications within four years. It also suggests that digital is helping businesses to form more collaborative relationships with consumers – a step closer to social business.

Of the marketing executives surveyed, more than 50%  believe digital communications provide new ways to interact and serve customers and 30% believe they can reach new consumers.

Fancy

Tags: Adam Lewis, Mckinsey, Social Media, Social Networking